| 任雯.书籍装帧设计的中国文化语境构建[J].包装工程,2018,39(10):51-56. |
| 书籍装帧设计的中国文化语境构建 |
| Construction of Chinese Cultural Context in Book Binding Design |
| 投稿时间：2018-02-27 修订日期：2018-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.10.010 |
| 中文关键词: 书籍装帧设计 中国文化语境 构建法则 “世界最美的书” |
| 英文关键词: book binding design Chinese cultural context building rules "the world's most beautiful book" |
| 基金项目:四川文理学院2017年校级科研项目（2017KR002Y） |
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| 中文摘要: |
| 目的 对具有中国本土文化个性的书籍装帧设计中的中国文化语境构建特点进行分析。方法 以德国莱比锡“世界最美的书”评选活动中的中国获奖作品为具体对象，对其蕴含的华夏历史和传统文化的深厚积淀与传承创新的独特民族艺术特征进行具体分析。结论 通过对书籍装帧设计与中国文化语境之间的内在关系深入解读，对构建中国文化语境中图形、文字、色彩、形式、材质等设计语言进行详尽剖析，通过对中国传统书籍装帧设计语言的巧妙演变、中国文化语境整体设计意识的恰当把控、阅读互动情景和受众体验的深度融入、中国本土特殊材质肌理的创新应用等视角，寻找到在书籍装帧设计中构建中国文化语境的诸多具体应用法则。 |
| 英文摘要: |
| It aims to analyze the characteristics of Chinese cultural context construction with book binding design with Chinese native cultural personality. The Chinese award-winning works in Leipzig's "World's Most Beautiful Book" selection campaign are taken as the specific objects, and the specific accumulation of Chinese history and traditional culture, as well as the inheritance and innovation of unique ethnic art features are specifically analyzed. Through an in-depth understanding of the inner relationship between book binding design and Chinese cultural context, the detailed analysis of the design language such as graphics, text, color, form, and material in the construction of Chinese cultural context is conducted. From the perspective of the ingenious evolution of the traditional Chinese book binding design language, the proper control of the overall design awareness of Chinese cultural context, the deep integration of reading interaction scenarios and audience experiences, and the innovative applications of Chinese indigenous special textures, etc., many specific application rules are found for constructing Chinese cultural context in book binding design. |
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