| 袁恩培,张迪.游戏化思维下 H5 新闻类产品设计研究[J].包装工程,2018,39(16):142-148. |
| 游戏化思维下 H5 新闻类产品设计研究 |
| H5 News Products Design Based on Gamification Thinking |
| 投稿时间：2018-04-27 修订日期：2018-08-20 |
| DOI：10.19554/j.cnki.1001-3563.2018.16.024 |
| 中文关键词: 游戏化思维 H5 新闻产品 用户体验 设计策略 |
| 英文关键词: gamification thinking H5 news products user reading experience |
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| 中文摘要: |
| 目的 H5 交互新闻产品作为媒介融合下一种新的内容叙事方式，旨在为设计良好用户体验的 H5 新闻产品提供新的思路和策略。方法 从逻辑层、感官层、知觉层 3 个维度，探讨 H5 新闻产品设计过程中用户体验设计的表和里，内容上以大量 H5 新闻产品为例，提出了游戏化思维理论在“非游戏”领域，即 H5 新闻中的具体设计运用。结论 在移动互联网时代，“游戏化思维”服务于 H5 新闻报道，能够激发读者的阅读兴趣，建立更丰富流畅的内容和视觉体验。 |
| 英文摘要: |
| H5 interactive news product is a new way of content narration as a media fusion, which aims to provide new ideas and strategies for the design of H5 news products with good user experience. It discusses the user experience design in the H5 news product design process from the three dimensions of logic layer, sensory layer and sensory layer. Taking a large number of news products as an example, it analyzes the theory of gamification thought in the field of "non-game" that is the specific design and application of news products. In the mobile Internet era, Gamification thinking serves H5 news stories, stimulating readers' reading interest and creating richer and more fluid content and visual experiences. |
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