| 于洁.汉代肖形印的图形构建与应用[J].包装工程,2019,40(8):76-80. |
| 汉代肖形印的图形构建与应用 |
| Graphics Construction Features and Application of Han Dynasty Xiaoxing Seal |
| 投稿时间：2018-12-12 修订日期：2019-04-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.06.013 |
| 中文关键词: 汉代肖形印 图形构建 平面设计应用 |
| 英文关键词: Han dynasty Xiaoxing seal graph construction graphic design application |
| 基金项目:江苏省第五期“333高层次人才培养工程”科研项目《肖形印图形的数字化再设计研究》（BRA2018174） |
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| 中文摘要: |
| 目的 探究汉代肖形印的图形构建规律和特征，及其在现代平面设计中的应用策略与路径，为传统经典图形的现代设计、转化和继承提供思路。方法 在分析总结汉代肖形印的中式极简主义、多样化适形以及工艺美的内在表现这3大图形构建特征的基础上，分别结合具体案例探究这些特征在平面设计领域的应用转化方式。结论 对汉代肖形印图形构建特征的研究和实践，将目光从传统的视觉表象转至对内在逻辑与核心规律的关注，这种由表及里的研究视角，反而能更有效地帮助现代平面设计在汉代肖形印印纹图形中找到设计启示与转化可能。中式极简主义的符号学释义、多样化适形的当代转化、工艺美的数字继承无疑都是平面设计对汉代肖形印这种传统经典进行传承转化的全新视角。 |
| 英文摘要: |
| The paper aims to explore the rules and characteristics of the graphic construction of the Xiaoxing seal in Han dynasty, and its application strategies and paths in modern graphic design, so as to provide ideas for the transformation and inheritance of traditional classical graphics in modern design. On the basis of analyzing and summarizing the three characteristics of Chinese minimalism, diversified conformity and process beautification and internalization of Xiaoxing seal in Han dynasty, the application and transformation methods of these characteristics in graphic design field were explored with specific cases. The research and practice of the construction characteristics of the Han dynasty's portrait impression would be shifted from the tradi-tional visual representation to the internal logic and core law. The research perspective from the outside to the inside can help modern graphic design find design inspiration and transformation possibilities in the Han dynasty's portrait impression graphics more effectively. Semiotic interpretation of Chinese minimalism, contemporary transformation of diversified conformity and digital inheritance of handicraft beauty are undoubtedly new ideas and perspectives for graphic design to inherit and transform the traditional classics of the Han dynasty. |
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