| 贺敏.基于天然材料的包装设计策略[J].包装工程,2019,40(10):255-258. |
| 基于天然材料的包装设计策略 |
| Packaging Design Strategy Based on Natural Materials |
| 投稿时间：2019-01-04 修订日期：2019-05-20 |
| DOI：10.19554/j.cnki.1001-3563.2019.10.044 |
| 中文关键词: 天然 包装 简约 |
| 英文关键词: nature packaging contracted |
| 基金项目:黑龙江省教育厅基本科研业务费科研项目（2017-KYYWF-0708）；黑龙江省属高校基本科研业务费基础研究项目（KYYWF10236180130）；绥化学院寒地黑土经济与文化研究（H201802003）；2018年度黑龙江省哲学社会科学研究规划项目（18YSE641）；黑龙江省2018年大学生创新创业训练计划项目（201810236052） |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 探究包装设计中的天然材料元素及其应用策略。方法 由当代社会所面临的自然资源危机谈起，延伸至包装设计领域，探讨其对天然材料的价值需求，再结合天然材料的分类及包装的再生性，探讨其在推动包装创新、迎合市场趋势和资源重复利用上的优势，总结其在包装设计中的可行性和重要作用，得出其在简约性、低成本和可再生方面的应用路径，最后基于人的感官和天然材料对比的应用进行总结，列举出经过市场检验的成功案例，进一步论证方式方法的可行性。结论 包装设计工艺十分复杂，同时对各个元素的要求也相对较高，但天然材料依然有着极大的应用空间，经过巧妙组合与创造的天然材料能够赋予包装新的风格与韵味，给消费者带来全新的情感体验，引领未来包装设计的潮流。 |
| 英文摘要: |
| The paper aims to explore the natural material elements in packaging design and its application strategy. The paper discussed from natural resources crisis faced by contemporary society to the packaging design field, discussed the demands for value of natural materials; Coupled with classification of natural materials and packaging of totipotency, its advantages in the pushing packaging innovation and catering to the market trend were discussed. Its feasibility and important role in packaging design were summarized to obtain the simplicity, low cost and renewable applications path. Finally, it was summarized based on human senses and natural material contrast. Market tested successful cases were showed to further prove the feasibility of this approach. The packaging design process is very complex. It requires relatively high for each element. But the natural materials still have great application space. The natural materials that have been skillfully combined and created can endow the packaging with new style and charm, bring new emotional experience to consumers and lead the trend of future packaging design. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
