| 刘翠林.新媒体语境下标志的动态设计研究[J].包装工程,2020,41(8):233-238. |
| 新媒体语境下标志的动态设计研究 |
| Designing of Logo Animation in the Context of New Media |
| 投稿时间：2019-12-05 修订日期：2020-04-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.08.035 |
| 中文关键词: 新媒体 标志动态设计 动态图形设计 |
| 英文关键词: new media designing of logo animation motion graphics |
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| 中文摘要: |
| 目的 新媒体时代，媒体终端不断更新发展，标志的动态化设计变得越来越重要。本文主要讨论在新媒体时代进行标志动态化设计的方法和原则，研究如何对标志进行动态设计，使其表现形式更加丰富不断拓展，能够适应新媒体领域的传播需求。方法 通过图形的变形、色彩、肌理、维度以及特效使用等几个方面，对动态标志的类型进行分析，研究标志动态设计的途径和方法。 结论 在新媒体领域下，无论是从视觉、听觉、互动体验等几个方面标志的动态设计都让标志发挥了更大的传播优势，让标志的内涵得到更加全面的体现，同时标志的动态设计应该遵循动静结合的原则，在保证标志的可识别性和风格统一的前提下进行动态设计，形成新媒体语境下标志动态设计的新途径。 |
| 英文摘要: |
| In the era of new media, media terminals are constantly updated and developing and the design-ing of logo animation has become more and more important. The work aims to mainly discuss the methods and principles for the designing of logo animation in the era of new media, and study how to carry out the designing of logo animation, so that the logo animation can be fully expanded in terms of the manifestation patterns and meet the communication needs in the field of new media. The types of logo animation were analyzed and the ways and methods of designing of logo animation were studied from the perspective of deformation, color, texture, dimension and special effects of the graphics. In the field of new media, the designing of logo animation enables the logo to spread more widely from the perspective of visual sense, auditory sense, interactive experience and the like, so that the connotation of the logo can be more comprehensively embodied. Meanwhile, the designing of logo animation should follow the principle of association of activity and inertia and be carried out on the premise of ensuring the identifiability and unified styles of the logo, so as to find a new way of designing logo animation in the context of new media. |
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