| 郭昕鸣,谭征宇.基于情境感知的O2O小程序设计策略研究[J].包装工程,2020,41(16):210-217. |
| 基于情境感知的O2O小程序设计策略研究 |
| Design Strategy for O2O Small Program Based on Context Awareness |
| 投稿时间：2020-04-08 修订日期：2020-08-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.16.032 |
| 中文关键词: 情境感知 O2O小程序 用户体验 KANO-AHP模型 设计策略 |
| 英文关键词: context awareness O2O small program user experience KANO-AHP model design strategy |
| 基金项目:国家自然科学基金项目（61402159，51605154） |
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| 中文摘要: |
| 目的 探索情境感知理论在O2O小程序设计中的应用，提出基于情境感知理论与KANO-AHP模型的O2O小程序设计流程，旨在定性、定量地分析用户需求，为O2O小程序的设计提供以用户体验为中心的指导建议。方法 以情境感知理论为基础，从用户情境、产品情境、环境情境三方面分析用户对O2O小程序功能和设计上的需求，并结合专家用户访谈对需求进行修正，得出用户需求集合；随后运用KANO模型对各项需求进行筛选与分类，构建O2O小程序的用户需求层次结构；再通过AHP法确定各项用户需求权重及重要性排序，进而提出设计策略。结论 通过运用情境感知理论和KANO-AHP模型，全面、准确地分析了二十二项O2O小程序用户需求，并对综合权重位列前十的用户需求进行分析，分别从产品架构、内容展示、便捷服务三方面提出设计策略和建议，为O2O小程序的设计提供重点，提高O2O小程序的用户体验和满意度。 |
| 英文摘要: |
| The work aims to propose a design process of O2O small program based on context awareness theory and KANO-AHP model by exploring the application of context awareness theory in the design of O2O small program and analyze user demands qualitatively and quantitatively to provide a user-centered guidance for O2O small program design. The user demands for the function and design of O2O small program were analyzed based on context awareness theory from user context, product context and environment context and modified combined with the expert user interview to obtain the user demand list. Then, KANO model was used to screen and classify the demands to construct hierarchical structure of user demands for O2O small program. Finally, AHP was used to determine the weight and priority of each demand, and propose design strategies. Through the application of context awareness theory and KANO-AHP model, 22 user demands for O2O small program are analyzed comprehensively and accurately, and the top 10 user demands of comprehensive weights are analyzed. The design strategies are proposed from three aspects: product architecture, content display and convenient service, which can provide key points for O2O small program design and improve the user experience and satisfaction of O2O small program. |
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