| 孙宁娜,李贺.基于劝导设计的中学英语在线学习界面设计策略研究[J].包装工程,2020,41(18):242-248. |
| 基于劝导设计的中学英语在线学习界面设计策略研究 |
| Design Strategies of Online Learning Interface for Middle School English Based on Persuasion Design |
| 投稿时间：2020-06-26 修订日期：2020-09-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.18.031 |
| 中文关键词: 劝导设计 中学英语 在线学习 界面设计 策略研究 |
| 英文关键词: persuasion design middle school English online learning interface design strategy research |
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| 中文摘要: |
| 目的 基于中学生在线英语学习的交互行为调查以及对中学英语在线学习交互界面中的现存问题，通过案例分析总结出中学生在线英语学习平台界面中劝导设计的应用策略，引导中学生形成持续的在线英语学习行为。方法 采用问卷调查、用户访谈、用户画像、竞品分析等定性定量的研究方法，提炼出中学英语在线学习现状、目前存在的与在线英语课程平台交互界面相关的劝导设计问题，同时引用案例分析法，归纳总结出劝导设计理论在中学英语在线学习平台界面设计中的创新应用策略。结论 通过对中学英语在线学习平台界面和用户调查数据，整理分析出目前存在的忘记完成学习任务、学习氛围差、相关学习工具缺乏等问题。从能力、动机、提示三个角度，提出简化和匹配、奖励激励、认同和沉浸、引导和反馈等应用策略，并通过设计实践初步验证了设计策略的正确性。 |
| 英文摘要: |
| Based on the investigation of the interactive behavior of middle school students’ online English learning and the research on the existing problems in the online English learning interface of middle school students, the paper aims tosummarize the application strategies of persuasion design in the interface of the online English learning platform of middle school students through case analysis to guide middle school students to form continuous online English learning behavior. Qualitative and quantitative research methods, such as questionnaire survey, user interview, user portrait and competition analysis were adopted to abstract the problems of middle school students’ online English learning behavior and exiting persuasion designproblems relevant to online English learning platform interactive interface. At the same time, this paper summedup the innovative application strategies of persuasion design theory in the interface design of online learning platform for middle school English through case analysis. By analyzing data on the interface design of middle school English online learning platform and user survey, existing problems such as forgetting to complete learning tasks, poor learning atmosphere and lack of related learning tools are analyzed. The application strategies of simplification and matching, incentive and reward, identification and immersion, guidance and feedback are put forward from three perspectives of ability, motivation and prompting. The correctness of the design strategy is verified through design practice. |
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