| 常言平.传统造字法在汉字创意设计中的应用[J].包装工程,2020,41(20):41-45. |
| 传统造字法在汉字创意设计中的应用 |
| Application of Traditional Character Formation in the Creative Design of Chinese Characters |
| 投稿时间：2020-07-02 修订日期：2020-10-20 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.008 |
| 中文关键词: 传统造字法 汉字创意设计 设计应用研究 |
| 英文关键词: traditional character formation creative design of Chinese character applied research of design |
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| 中文摘要: |
| 目的 汉字从表形的象形到表意的指事、会意，再到表音亦表意的形声，形成了完整的造字系统。通过对汉字造字构形法的研究，寻找汉字“意”与“象”之间的互动转换关系，探索现代汉字在创意设计中的应用方法。方法 借助传统造字原理启发设计思维，在深刻理解字体本身的涵义和内在精神的基础上，根据主题开展丰富的想象。通过“取象表意”、“抽象寓意”、“构象赋意”、“合象会意”的创意方法将造字原理灵活运用到汉字创意设计中，并结合具体的汉字创意设计案例进行分析总结。结论 汉字创意设计在“意”与“象”的转化与互动中相互影响、相互配合、相互补充，整个创意过程并不是一种简单的图形同构或形象模拟，而是建立在汉字构形方法、东方思维方式、传统文化传承、意象互融的基础之上的。 |
| 英文摘要: |
| From the pictographic representation to ideographic indication and understanding, and then to phonogram expressing sound and connotation, Chinese characters have formed a complete of formation system. The work aims to ex-plore the interactive conversion relationship between “significance” and “imagination” expressed by Chinese characters through the research on the formation method of the Chinese characters, and investigate the application method of modern Chinese characters in creative design. Design thinking was inspired with the help of traditional formation principle. Based on the deep understanding of the meaning and the inner spirit of the font, imagination was developed according to theme. Through the creative methods of “taking the meaning of the image”, “abstracting the meaning”, “conforming the meaning” and “combining the meaning”, the principle of formation was flexibly applied to the creative design of Chinese characters. Combined with specific creative design case of Chinese characters, the analysis and summary were carried out. The creative design of Chinese characters interacts, complements and matches with each other in the transformation and interaction of “significance” and “imagination”. The whole creative process is not a simple graphical isomorphism or image simulation, but based on the Chinese character configuration method, the oriental way of thinking, the traditional cultural heritage, and the image integration. |
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