文章摘要
刘杨,宋厚鹏,袁家宁.以文创设计与城市文化为引导的实体书店全民阅读建设[J].包装工程,2020,41(20):250-254.
以文创设计与城市文化为引导的实体书店全民阅读建设
Construction of Nationwide Reading in Physical Bookstore Oriented by Cultural Creative Design and Urban Culture
投稿时间:2020-04-02  修订日期:2020-10-20
DOI:10.19554/j.cnki.1001-3563.2020.20.041
中文关键词: 文创设计  实体书店  城市文化
英文关键词: cultural creative design  physical bookstore  urban culture
基金项目:天津市艺术科学规划在研项目“以多元型实体书店推动天津文化城市发展进程的研究”(A16054)
作者单位
刘杨 1.天津理工大学天津 300384 
宋厚鹏 2.天津南开大学天津 300071 
袁家宁 3.天津师范大学天津 300387 
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中文摘要:
      目的 运用艺术理念来深入探讨实体书店与人类生活在城市中的互动关系,以富有开放性和创造性的文创设计为媒介,探究如何打造具有多元属性的创意书店,使之迎合城市的文化生态。方法 从文创设计的视角出发,围绕城市的发展趋势,分析实体书店多元人文空间的必然性和必要性,及其如何审美性地反映一座城市的文化底蕴。结论 实体书店在映射都市人文之美的同时,也囊括着一座城市气韵之外的文化内涵。传统的经营模式难以适应当今数字主导的市场模式,若想使读者重归实体书店,势必要诉诸文创设计来构建富有生活美学意义和真实情感表达的“文化群落”,从而使之以文化精神的角色来作为城市发展的助推器。
英文摘要:
      The work aims to discuss the interaction between physical bookstore and human life in city through the artistic concept, and explore how to establish a creative bookstore with multi-attributes, as well as how to make it better cater to the urban cultural ecosystem with the open and creative cultural and creative design as the medium. From the perspective of cultural and creative design, the necessity of multivariate human space of bookstore integrating into the pace of urban development was analyzed according to the current development of city, and how the bookstore could aesthetically reflect cultural deposits of a city was interpreted. Physical bookstore can not only simply reflect the beauty of urban humanity, but also include the cultural connotation out of urban artistic conception. The traditional business pattern is difficult to adapt to the current market mode dominated by digital technology. To attract readers to return to the physical bookstore, it is necessary to resort to cultural and creative design to build a “cultural community” with aesthetic meaning of life and real emotional expression, so that the role with cultural spirit is taken as the booster of urban development.
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