| 何修传,孙岚.规划馆信息的可视化生成与传播体验设计策略[J].包装工程,2020,40(22):297-300. |
| 规划馆信息的可视化生成与传播体验设计策略 |
| Visualization Generation and Communication Experience Design Strategy of Planning Hall Information |
| 投稿时间：2020-07-15 |
| DOI：10.19554/j.cnki.1001-3563.2020.22.047 |
| 中文关键词: 规划馆 信息可视化 信息生成 信息传播 体验设计 |
| 英文关键词: planning hall information visualization information generation information dissemination experience design |
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| 中文摘要: |
| 目的 以城市规划展览馆为例，对其信息的可视化体验设计进行研究，改善规划馆的参观品质。方法 首先，从规划馆体验所面临的困境入手，通过体验与可视化的内涵关联找到设计思路，把规划馆信息的可视化体验设计具体分为生成和传播两个环节;然后，在信息生成的环节，综合考量规划馆体验的限制、特征和属性，探讨文化独特、易于理解、故事叙述、激发情感与启迪反思这五个方面的设计策略;接着，基于感性要素体验、判断要素体验和复合要素体验分析信息传播环节的设计策略，并在此基础上勾勒出一个初步的概念框架。结论 基于体验设计策略的城市规划展览馆信息可视化生成和传播侧重于关注媒体、形式设计和互动元素，继而更有可能激发观众的兴趣，有效提升展览吸引力。 |
| 英文摘要: |
| The work aims to study the visual experience design of information with urban planning exhibition hall as an example, to improve the visiting quality of the planning hall. Starting from the difficulties faced by planning hall experience, the design ideas were found out through the connotation correlation between experience and visualization. Specifically, the visual experience design of the planning hall information was divided into two parts:generation and dissemination. In the information generation link, after comprehensively considering the limitations, characteristics and attributes of planning hall experience, the design strategies in terms of unique culture, easy to understand, story narration, emotional stimulation and enlightenment were discussed. Then, based on the experience of perceptual elements, judgment elements and composite elements, the design strategies of information communication were analyzed, and a preliminary conceptual framework was outlined. The information visualization generation and dissemination of urban planning exhibition hall based on experience design strategy focuses on the media, form design and interactive elements, which is more likely to activate the audience's interest and effectively enhance the attraction of the exhibition. |
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