| 李雯雯.传统图饰在包装设计中的应用[J].包装工程,2021,42(4):312-314, 318. |
| 传统图饰在包装设计中的应用 |
| Application of Traditional Graphic Decoration in Packaging Design |
| 投稿时间：2020-10-03 |
| DOI：10.19554/j.cnki.1001-3563.2021.04.048 |
| 中文关键词: 传统图饰 哲学理念 创作 |
| 英文关键词: traditional graphic decoration philosophical ideas creation |
| 基金项目:2019黑龙江省省属高等学校基本科研业务费科研项目(KYYWF10236180220);2019绥化学院教育教学改革项目(JS2020012);2019年黑龙江省艺术科学规划课题(2019B115);2020年黑龙江省哲学社会科学规划(20YSE87);2021黑龙江省教育科学“十四五”规划(GJB1421413) |
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| 中文摘要: |
| 目的 探索传统图饰的具体内涵及作用，并以此为基础探索其在包装设计领域中的有效应用与发展。方法 从包装设计对传统文化元素的现实需求谈起，引出传统图饰的应用畅想，结合传统图饰的内涵与特点，总结传统图饰元素在包装设计中的重要作用，并分别列举出其在语言的交流、哲学理念的揭示以及传统文化精神的糅合与传播等方面所发挥的种种积极作用，接着引申出传统图饰元素在现代包装设计中所进行的主题性、审美性、民族性、时代性等艺术表达及其具体路径，分析了这些尝试的可行性。结论 传统图饰的丰富内容和广泛素材为包装设计提供了更多的创作可能，极大地丰富了包装设计的艺术形式，强化了其中的文化内涵，真正将包装的文化性、历史性、审美性和时代性融合在一起，赋予了包装新的精神，促进了产品的销售。 |
| 英文摘要: |
| The work aims to explore the specific connotation and function of traditional graphic decoration, and explore its effective application and development in packaging design on this basis. From the realistic demand of packaging design elements of traditional culture, the imagination on application of traditional graphic decoration was introduced. Combining with the connotation and characteristics of traditional graphic decoration, the important role of traditional graphic decoration elements in packaging design was summarized. Its positive roles in the communication of language, the revelation of philosophy, the mix and spread of traditional culture were listed. The artistic expression of topicality, aesthetic, nationality, contemporaneity and specific path of traditional graphic decoration elements in modern packaging design were expounded and the feasibility of these attempts was analyzed. Traditional graphic decoration has rich content and extensive material, providing more creation possibility for packaging design, greatly enriching the art form of packaging design, strengthening the cultural connotations of them, really integrating the cultural, historic, aesthetic and epochal significance of package together, giving the packaging new spirit, promote the product sales. |
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