| 胡莹.图标设计要素对视觉注意和舒适度的影响研究[J].包装工程,2021,42(6):232-238. |
| 图标设计要素对视觉注意和舒适度的影响研究 |
| Effects of Icon Design Elements on Visual Attention and Visual Comfort |
| 投稿时间：2020-08-11 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.033 |
| 中文关键词: 视觉复杂性 图标形状 图标构成 视觉注意 视觉舒适度 |
| 英文关键词: visual complexity icon shape icon composition visual attention visual comfort |
| 基金项目:浙江省哲学社会科学规划项目“老龄用户认知视角下的移动支付行为交互设计研究”(19NDJC293YB) |
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| 中文摘要: |
| 目的 以智能手机APP图标为研究对象，视觉复杂度、图标形状和图标构成形式为变量，探讨这些因素对大学生视觉注意力和舒适度的影响。方法 采用心理学的三因素重复测量实验设计，进行眼动仪客观测量和量表主观测量，从而验证图标视觉复杂度、图标形状和图标构成形式对大学生视觉注意力和视觉舒适度的影响。结果 图标的视觉复杂性、图标形状和图标构成形式分别对视觉注意力具有显著的影响，对视觉注意力的交互作用不显著;对视觉舒适度的主观测量表明，图标形状和视觉复杂度对视觉舒适度具有显著的影响，视觉复杂度、图标形状和图标构成对视觉舒适度的交互影响不显著。结论 研究表明三角形的图标更容易吸引年轻用户的注意力，圆形的图标让用户的视觉感受更加舒适，简单的面性图标更能吸引年轻用户的注意力。 |
| 英文摘要: |
| The work aims to discuss the effect of variables such as visual complexity, icon shape and icon composition on visual attention and visual comfort of college students with icons of smartphone APP as objects. A repeated measure experiment of three variables was designed to evaluate the influence of visual complexity, icon shape and icon composition on visual attention and visual comfort of college students by objective measure and subjective scale. The results indicated that visual complexity, icon shape and icon composition had a significant effect on visual attention, but had no significant on interaction of visual attention. The subjective scale on visual comfort showed that icon shape and visual complexity had a significant effect on visual comfort. However, the interaction of visual complexity, icon shape and icon composition did not show an important effect on visual attention and visual comfort. The research finds that triangular icons are easier to attract young users’ attention, but circular icons can make users’ visual experience more comfortable. Plane icons can attract young users’ attention more easily. |
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