| 摘要: |
| 目的 研究新媒体视阈下，公益主题交互设计在公共艺术生活中发挥出的美学价值与社会价值，以及面临的挑战。归纳并总结视触觉在公益主题交互设计中的价值表现，探究公益主题交互设计的发展方向。方法 从公益主题交互设计在新媒体时代所面临的挑战入手，梳理视触觉设计的发展脉络，分析视触觉的感知维度，以及其对公益主题交互设计，在视觉美感、传播效果与交互体验等方面的提升;结合用户的欣赏体验与精神感受，研究公益主题交互设计，在利用视触觉设计手段丰富交互体验的同时，探究实现扩大用户群体、倡导关注社会问题、调节公众情感等价值追求的途径。结论 新媒体时代的公益主题交互设计应兼顾视觉体验与情感传达，充分利用视触觉设计提升视觉表现力，在充实画面信息的同时，推动公益主旨的传播与升华。 |
| 关键词: 视触觉设计 新媒体交互设计 公共艺术 视觉传达设计 公益设计 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.037 |
| 分类号:J511;TB472 |
| 基金项目:天津市教委社会科学重大项目(2020JWZD18) |
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| The Value of Visual Touch in the Interaction Design of Public Welfare Theme |
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WANG Jian-gang, CHEN You-lin
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(Tianjin Academy of Fine Arts, Tianjin 300384, China)
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| Abstract: |
| To study the aesthetic value, social value and challenges of public welfare theme interaction design in public art life from the perspective of new media, summarize the value expression of visual touch in public welfare theme interaction design, and explore the way forward of public welfare theme interaction design. Starting from the challenges faced by the interaction design of public welfare theme in the new media era, this paper combs the development context of visual touch design, analyzes the perception dimension of visual touch, and its promotion for the interaction design of public welfare theme in terms of visual beauty, communication effect and interactive experience; combined with the appreciation experience and spiritual feeling of users, this paper studies the application of visual touch in the interaction design of public welfare theme. At the same time, it studies how to realize the value pursuit of expanding the user group, advocating to pay attention to social problems, and adjusting the public emotion. The interaction design of public welfare theme in the new media era should give consideration to visual experience and emotional communication, make full use of visual touch design to enhance visual expression, enrich the picture information and promote the dissemination and sublimation of public welfare theme. |
| Key words: visual touch design new media interaction design public art visual communication design public welfare design |
