| 李列锋.视觉传达设计中的情感化表现研究[J].包装工程,2021,42(6):345-348. |
| 视觉传达设计中的情感化表现研究 |
| Research on Emotional Expression in Visual Communication Design |
| 投稿时间：2020-12-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.051 |
| 中文关键词: 情感化 美学价值 应用价值 |
| 英文关键词: emotional aesthetic value application value |
| 基金项目:2019年度广东省本科高校高等教育教学改革项目“新媒体创意人才的产学融合培育模式研究”(粤教高函[2019]);2018年广东高校省级重点平台和重大科研项目“美育在视觉传达设计教学中的应用研究”(粤教科函[2018]202号) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 探究情感化理念对视觉传达设计的影响及其具体表现。方法 以人本身对情感的追求和时代发展中情感追求的变化与升级为源头，结合情感视角下的视觉传达设计所表现出的个性化特点和社会价值去分析视觉传达设计的情感化内涵，接着就视觉传达设计中的图形、色彩、文字和材质等细节深入探寻情感化的设计思路，并从文化性、智能化和绿色化等方面探索视觉传达设计中多元化的情感表达路径，总结各个可行的方向与路径。结论 从情感视角审视视觉传达设计，并在其中融入多样化的情感表达形式，在细节上实现了内容的丰富，在整体上实现了内涵的升华，极大地提高了视觉传达设计作品的美学价值和应用价值，引发了强烈的社会反响，同时为以后的视觉传达设计提供了借鉴。 |
| 英文摘要: |
| The work aims to explore the influence of emotional concept on visual communication design and its concrete manifestation. Taking people’s pursuit of emotion and the change and upgrade of emotional pursuit in the development of the times as the source, the emotional connotation of visual communication design was analyzed combined with the personalized characteristics and social values of visual communication design from the perspective of emotion. Then, the emotional design ideas were explored from the details of graphics, colors, characters and materials in visual communication design, and the diversified emotional expression paths in visual communication design were investigated from the aspects of culture, intelligence and greening, and all feasible directions and paths were summarized. Visual communication design is examined from the perspective of emotion, and various emotional expression forms are incorporated to enrich the content in details and sublimate the connotation as a whole, thus greatly improving the aesthetic value and application value of visual communication design works, triggering strong social repercussions, and providing reference for future visual communication design. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
