| 孟凯宁,李昆鹏,余琴琴.基于服务设计的健康膳食结构APP设计研究[J].包装工程,2021,42(8):190-197. |
| 基于服务设计的健康膳食结构APP设计研究 |
| The APP Design of Healthy Diet Structure Based on Service Design |
| 投稿时间：2020-12-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.08.025 |
| 中文关键词: 健康饮食 服务设计 用户体验 服务蓝图 |
| 英文关键词: healthy diet service design user experience service blueprint |
| 基金项目:中国攀西康养产业研究中心项目(PXKY-YB-202008);四川省教育厅人文社科重点研究基地—中国盐文化研究中心项目(YWHY20-06);教育部高等教育司2019年第一批产学合作协同育人项目创新创业联合基金(201901052032);教育部高等教育司2018年第二批产学合作协同育人项目教学内容和课程体系改革(201802187005);四川省哲学社会科学重点研究基地现代设计与文化研究项目(MD19E013) |
|
| 摘要点击次数: |
| 全文下载次数: |
| 中文摘要: |
| 目的 以社会发展趋势为时代背景，透过普遍存在的社会问题，以不合理的饮食结构为切入点，通过服务系统模型的构建，将其中存在的问题深入分析和解决，并从用户视角的感受痛点出发提出解决方案，进一步论证健康饮食结构在生活发展中的必要性与可行性，同时为膳食结构改善提供良好的建议。方法 采用问卷调查、案例分析等方式收集用户信息，通过数据分析，了解用户的潜在需求，提出新的服务策略。通过建立用户画像、用户旅程地图以及服务蓝图，构建健康饮食结构APP设计原型。结论 以用户为中心的健康饮食服务设计，同时结合用户行为、情绪、痛点以及机会点综合分析，可以更加直观地了解用户的需求。将有形的健康饮食结构APP应用产品和无形的服务理念相融合，专注于产品与服务之间的差异，既符合当下移动互联网的发展潮流，又满足当代人对健康饮食理念改善的迫切需求。 |
| 英文摘要: |
| Taking the trend of social development as the background, unreasonable diet structure as the entry point and the common social problems asthe basis, and through the construction of the service system model, the existing problems are deeply analyzed and solved, the solutions are put forward from the user’s perspective, the necessity and feasibility of healthy diet structure in the development of life arefurther demonstrated, and the good suggestions for dietary structure improvement are provided. The user information is collected through questionnaire survey, case analysis and other methods, the potential needs of usersareacquired through data analysis, andso thatnew service strategiescan be put forward. This paper, by establishing user portrait, user journey map and service blueprint, builds the design prototype of healthy diet APP. The design of healthy food service centered on user experience, combined with the comprehensive analysis of user behavior, user emotion, pain point and opportunity point, can make users’ needs more intuitive. By integrating tangible healthy diet structure APP products with intangible service concept and focusing on the difference between products and services, it not only conforms to the current development trend of mobile Internet, but also meets the urgent needs of people to improve healthy diet concept. |
|
查看全文
查看/发表评论 下载PDF阅读器 |
| 关闭 |
|
|
|
