| 孙宁娜,张博.通感多觉叠加在普洱茶茶饮设计中的应用[J].包装工程,2021,42(8):293-299, 303. |
| 通感多觉叠加在普洱茶茶饮设计中的应用 |
| Application of Multi-Sensory Superpositionin Synesthesiain the Design of Pu’er Tea Drinking |
| 投稿时间：2020-12-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.08.040 |
| 中文关键词: 通感设计 多觉叠加 普洱茶茶饮 情感体验 |
| 英文关键词: synaesthesia design multi-sensory superposition Pu’er tea drinking emotional experience |
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| 中文摘要: |
| 目的 研究通感多觉叠加在产品设计中的应用策略，完善通感设计理论，探究多觉叠加在产品设计中的应用流程与方法。方法 采用文献研究、案例分析、问卷调研、焦点小组等研究方法，以普洱茶茶饮为设计对象，从用户对普洱茶茶饮的情感体验出发，在主题设定、感知关联、感官综合体验、情感共鸣等方面进行探讨，补充提出通感设计中以主题性为核心的设计策略，构建通感多觉叠加的产品设计理论和应用模型。结论 丰富通感设计中的多觉叠加理论，梳理出通感多觉叠加在产品设计中的应用流程。以琥珀为主题，设计出一款基于个人休闲场景多维度体验的普洱茶茶具与茶包，丰富了用户在普洱茶饮用过程中的多感官情感体验，对通感多觉叠加在产品设计中的应用进行了探索。 |
| 英文摘要: |
| The paper aims to study the application strategy of multi-sensory superposition in synaesthesiain product design, improve the synaesthetic design theory, and explore the application process and method of multi-sensory superposition in product design. Using literature research, case analysis, questionnaire research, focus group and other research methods, taking Pu’er tea drinking as the design object, starting from the user’s emotional experience of Pu’er tea, and focusing on theme setting, perceptual association, sensory comprehensive experience, emotional resonance and soon. The design strategy based on the theme in the synaesthetic design is expored, and the product design theory and application model of multi-sensory superpositionin synaesthesiais constructed. The multi-sensory superposition theory in synaesthetic design is enriched, and the application flow of multi-sensory superposition in product design is constructed. With the theme of amber, Pu’er tea set and teabag based on the multi-dimensional experience of personal leisure scenes are designed to enrich the multi-sensory emotional experience of the Pu’er tea drinking process, and the application of multi-sensory superposition in product designis explored. |
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