| 李婉姗,季铁,卢世主,赵云彦.设计竞赛介入乡村振兴的探索与实践[J].包装工程,2021,42(20):210-217. |
| 设计竞赛介入乡村振兴的探索与实践 |
| Exploration and Practice of Design Competition Involving in Rural Revitalization |
| 投稿时间：2021-07-20 |
| DOI：10.19554/j.cnki.1001-3563.2021.20.022 |
| 中文关键词: 设计竞赛 乡村振兴 农村业态 乡村文化 |
| 英文关键词: design competition rural revitalization rural format rural culture |
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| 中文摘要: |
| 目的 以设计整合的优势作用带领竞赛参与者深入农村地区，全面介入乡村特色产业，探寻竞赛介入下的乡村振兴，实践农村业态内生性发展路径。方法 从乡村传统、文化、社会、产业4个方向明确设计竞赛在乡村振兴中的路径特征，依据农村地区特征，通过精准农业、文旅融合、非遗文创、生态科技4个主题，将设计创造美好生活，文化助推乡村振兴理念融入乡村振兴战略，挖掘农村地区未来发展方向，促进乡村非遗传承、农村文化旅游融合、农村产业升级转化和农村生态和谐发展。结论 设计竞赛是建立特色鲜明、重点突出、布局合理、链条完整、效益显著的乡村特色文化产业发展格局的有效手段，通过首届中国(怀化)乡村设计创新大赛实践，验证设计竞赛介入乡村振兴战略的可行性。 |
| 英文摘要: |
| In order to design and empower rural cultural industry, explore the new model of Rural Revitalization under the intervention of competition, and practice the endogenous development path of rural business. From the four aspects of rural tradition, culture, society and industry, this paper clarifies the path characteristics of design competition in Rural Revitalization. According to the cultural environment of rural areas, through the four themes of precision agriculture, culture and tourism integration, intangible cultural heritage creation and ecological technology, the concept of “design creates a better life, culture promotes rural revitalization” is integrated into the Rural Revitalization Strategy, and the future development direction of cultural industry in rural areas is explored to promote the design innovation of agricultural products and the upgrading and transformation of rural industries. Design competition is an effective measure to establish the development pattern of rural characteristic cultural industry with distinctive characteristics, outstanding focus, reasonable layout, complete chain and significant benefits. Through the practice of “The First China (Huaihua) Design Innovation Competition on Rural Revitalization”, the feasibility of involving design competition in Rural Revitalization Strategy could be verified. |
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