| 卢铁柱,王立德.大漆文创产品研发之道探究[J].包装工程,2021,42(20):355-360. |
| 大漆文创产品研发之道探究 |
| Research and Development of Contemporary Lacquer Cultural and Creative Products |
| 投稿时间：2021-05-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.20.043 |
| 中文关键词: 大漆文创 文化传承 现代产品 研发之道 |
| 英文关键词: lacquer cultural creation cultural heritage modern products the road of research and development |
| 基金项目:2020年度天津市教委社会科学重大项目(2020JWZD18) |
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| 中文摘要: |
| 目的 研究大漆文创产品在现代社会中如何走出困境，展现自我特色与卓越品质，实现在文化传承方面的重要价值，从而促进其产品研发，以此更好地进行应用和推广。方法 从当代大漆文创面临的矛盾入手，分析得到出现种种问题的根源在于自身所秉持的理念过于保守，没有真正地认识到大漆文创产品的核心要义，在研发方式上也出现了一些偏差;同时利用调研，结合国内著名品牌——故宫文创以及台湾和日本在此方面的成功经验，探究大漆文创在产品开发和设计方面应当采取的策略，寻求突破之道。结论 要面向市场更新不合时宜的思维习惯，采用现代设计手法强化材料的独特魅力，在满足消费者需求的基础上提升产品的艺术品质和感染力，展现丰富的当代创意，呈现厚重的历史文脉。 |
| 英文摘要: |
| This paper aims to study how lacquer cultural and creative products get out of the predicament in modern society, show their own characteristics and excellent quality, and realize the important value in cultural inheritance, so as to promote research and development of the products, in a bid to carry out better application and promotion. Starting with the contradictions faced by contemporary lacquer cultural and creative industry, this paper analyzes that the root causes of the problems lie in the conservative ideas they hold and the lack of a true understanding of the core meaning of the products, and some deviations in the research and development methods; At the same time, based on investigation and research, combined with the successful experience of the Forbidden City Cultural Innovation, a famous domestic brand, as well as Taiwan and Japan, the paper explores the strategies that lacquer cultural creative products should adopt in product development and design, in order to seek a way of breakthrough. We should face the market, update the outdated thinking habits, adopt modern design methods to strengthen the unique charm of materials, improve the artistic quality and appeal of products on the basis of meeting needs of consumers, show rich contemporary creativity and present a thick historical context. |
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