| 李梦黎.洛阳历史街区商业招牌形象的改善设计研究[J].包装工程,2021,42(22):265-272, 323. |
| 洛阳历史街区商业招牌形象的改善设计研究 |
| Improved Improvement Design of Commercial Signboard Image in Luoyang Historical District |
| 投稿时间：2021-06-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.22.033 |
| 中文关键词: 商业招牌 历史街区 视觉形象 改善设计 |
| 英文关键词: commercial signboard historical district visual image improved design |
| 基金项目:2019年度洛阳理工学院高层次人才科研启动金项目“中原历史文化街区商业招牌形象改善设计研究”;2020年度洛阳市社会科学规划项目“洛阳市历史文化街区视觉形象的改善设计研究”(2020B236) |
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| 中文摘要: |
| 目的 梳理出商业招牌与历史街区之间的关系，明确商业招牌形象改善的重要性;构建历史街区商业招牌的改善设计理论，为历史街区商业招牌形象的改善设计提供参考。方法 将视觉设计、环境设计、信息设计等理念交叉融合导入招牌形象设计中，构筑招牌设计的基本要求;以商业招牌的各视觉要素为研究对象，通过相关的设计法则、法律规定、案例分析，总结出各要素的设计准则;以洛阳历史街区为例，通过现场调研与问卷调查的方法对商业招牌现存的问题与改善方案进行讨论;通过改善实例对理论架构进行论证，并总结出历史街区商业招牌形象设计的原则。结论 商业招牌形象的改善要结合街区环境、商铺特征、受众审美3个层面，符合功能、审美、场所、创意、景观5个特性，通过对各要素的设计进行展现。 |
| 英文摘要: |
| Sort out the relationship between commercial signboards and historical districts. Make clear the importance of improving the image of commercial signboards. This paper constructs the theory of the commercial signboards’ improved design in historical districts, and provides reference for it as well.The concepts of visual design, environmental design and information design are integrated into the signboard image design to build the basic requirements of signboard design. Taking the visual elements of commercial signboards as the research object, through the relevant design rules, legal provisions and case analysis, the design criteria of each element are summarized. Taking Luoyang historical district as an example, this paper discusses the existing problems and improvement schemes of commercial signboards through field investigation and questionnaire survey. This paper demonstrates the theoretical framework by improving examples, and summarizes the principles of commercial signboard image design in historical districts.The improvement of the image of commercial signboards should be combined with block environment, shop characteristics and audience aesthetics, be in line with function, aesthetics, place, creativity and landscape, and presented through the design of each element. |
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