| 张为珍,李沄璋,方强,金铭,李晓锋.甘孜藏族地域文化在旅游产品设计中的应用[J].包装工程,2021,42(24):299-305, 320. |
| 甘孜藏族地域文化在旅游产品设计中的应用 |
| Application of Ganzi Tibetan Regional Culture in Tourism Product Design |
| 投稿时间：2021-07-09 |
| DOI：10.19554/j.cnki.1001-3563.2021.24.037 |
| 中文关键词: 甘孜藏族 地域文化元素 旅游 产品设计 |
| 英文关键词: Ganzi Tibetan regional cultural elements travel product design |
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| 中文摘要: |
| 目的 挖掘甘孜藏族地域文化元素，结合实际应用需求，总结出甘孜藏族地域文化元素融入旅游产品设计中的方法和原则。方法 通过实地调研、拍照、测绘、问卷等，对重要的地域文化元素进行提取分类，结合文献资料的查阅，分析地域文化元素与旅游产品融合设计的必要性与重要性，探索产品设计的切入点，结合色达县杨各乡的自然生态、藏语宗教、特色民居、装饰文化等几个方面进行案例分析，探寻专属于甘孜藏族的旅游产品设计思路和方法。结论 将甘孜藏族独有的传统文化元素与现代化工艺相结合，赋予旅游产品深层次的意义与价值，使旅游者在游玩购买旅游产品的同时加深对甘孜藏族地域文化的认知与喜爱，进一步提高甘孜藏族地域文化的影响力，展现甘孜藏族的文化魅力，使旅游的体验和情感价值得以升华。 |
| 英文摘要: |
| The paper aims to explore the Tibetan regional cultural elements in Ganzi and summarize the methods and principles of integrating Tibetan regional cultural elements in Ganzi into the tourism product design. Through on-the-spot investigation, photograph, surveying and mapping, questionnaire, etc., regional culture elements were collected and classified, combined with literature review, to analyze the necessity and importance of integrating regional cultural elements into tourism product design and seek the entry point for integration, combined with case analysis of Yangge Town, Sertar County, such as natural ecology, Tibetan religious, local-style folk dwellings, decoration culture and others, to look for tourism product design ideas and method exclusive to. Ganzi. The combination of Tibetan traditional elements in Ganzi and modern technology can bring Ganzi profound significance and value to increase tourist’s recognition and love during purchase and further improve the influence of Tibetan regional culture in Ganzi, displaying its cultural charm and enhancing the tourism experience and emotional value. |
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