| 摘要: |
| 目的 以潍坊风筝为研究对象，探究文创产品设计的流程与方法，以及设计转化策略，为提升文创产品的文化传播效果提供理论探索和实证研究。方法 以皮尔斯符号学为理论基础，将三元传播、三分法、三元构成理论引入文创产品设计流程，具体分析“确立内在逻辑”“符号意义转化”“循环互动传播”三个维度的设计要点，构建潍坊风筝文创产品设计的符号学表达模型，并通过设计实践进行模型检验。结论 论证了皮尔斯符号学应用于潍坊风筝文创产品设计中，具有文化传播优势。从三元传播角度解读文创产品的信息传达过程，聚焦文化传播的有效性;从三分法角度提取转译文化符号的形式特征和文化内涵，赋予产品核心的文化价值;从三元构成角度指导产品编码，进而引导用户对潍坊风筝文化的解读、认知等多元需求，实现文化信息的循环传播。 |
| 关键词: 皮尔斯符号学 潍坊风筝 文创产品设计 文化传播 |
| DOI：10.19554/j.cnki.1001-3563.2024.14.026 |
| 分类号: |
| 基金项目:江苏省重点智库-南京工业大学应急治理与政策研究院资助项目 |
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| Design of Weifang Kite Cultural and Creative Products Based on Peircean Semiotics |
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ZHANG Yi, YU Dongjiu
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(College of Art and Design Emergency Management and Policy Research Institute, Nanjing Tech University, Nanjing 211816, China)
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| Abstract: |
| With Weifang kites as the research object, the work aims to explore the process and methods of cultural and creative product design, as well as the design transformation strategy, to provide theoretical exploration and empirical research for improving the cultural communication effect of cultural and creative products. Based on the theoretical basis of Peircean semiotics, the theories of ternary communication, trichotomy and ternary composition were introduced into the design process of cultural and creative products. The design points of the three dimensions of "establishment of internal logic", "transformation of symbolic meaning" and "circular interactive communication" were specifically analyzed to construct the semiotic expression model of Weifang kite cultural and creative product design, and the model was tested through design practice. The cultural communication advantages of Peircean semiotics applied to the design of Weifang kite cultural and creative products are demonstrated. The information communication process of cultural and creative products is interpreted from the perspective of trichotomy, focusing on the effectiveness of cultural communication. The formal characteristics and cultural connotations of translated cultural symbols are extracted from the perspective of trichotomy, giving the product the core cultural value. The product coding is guided from the perspective of trichotomy, thereby guiding users' multiple needs such as interpretation and cognition of Weifang kite culture, and realizing the circular communication of cultural information. |
| Key words: Peircean semiotics Weifang kite cultural and creative product design cultural communication |
