| 摘要: |
| 目的 广西是一个多民族聚居的自治区，各民族都有其独特的文化和审美观念。本文旨在研究生成式人工智能与广西少数民族IP形象及衍生品的创新设计策略，拓展人工智能技术的应用范围，实现IP设计的高效转化生成，促进民族文化与现代科技的深度融合，以更好地满足当前社会的发展和不断变化的消费需求，从而为广西旅游文化产业的提质升级与经济发展带来积极的作用。方法 首先梳理生成式人工智能的概念、逻辑和模式。然后整理出广西少数民族服饰、纹样等典型民俗文化符号特征，从传承、传播、设计、创新四个维度进行分析并运用基于扩散模型的人工神经网络机器学习算法生成具有广西民族特色的IP形象及创意衍生品。结论 将生成式人工智能应用于设计流程，活化民族传统文化的表现形式，构建人工智能技术与广西少数民族IP形象及衍生品的创新路径，有助于获得区域民族文化数字艺术的话语权。 |
| 关键词: 生成式人工智能 广西少数民族 文化基因 IP形象设计 |
| DOI：10.19554/j.cnki.1001-3563.2025.08.034 |
| 分类号: |
| 基金项目:2024年广西哲学社会科学研究课题一般项目(24YSB008);2024年度广西高校中青年教师科研基础能力提升项目(2024KY0827) |
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| Innovative Design of Guangxi Ethnic Minority Group IPs and Derivatives Based on Generative AI Technology |
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LIANG Xiaoyu, XIE Xiaofan, DOU Hao
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(Guilin Tourism University, Guangxi Guilin 541000, China)
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| Abstract: |
| Guangxi is an autonomous region inhabited by many ethnic groups, each with its unique culture and aesthetic values. The work aims to study innovative design strategies for ethnic minority IP images and derivatives in Guangxi based on generative artificial intelligence (AI) to expand the application of AI technology, achieve efficient transformation and generation of IP designs, and promote the deep integration of ethnic culture and modern technology, so as to better meet the evolving social development and consumer demands, thereby contributing positively to the quality enhancement and economic growth of cultural tourism industry in Guangxi. First, the concepts, logic, and models of generative artificial intelligence were clarified. Then, typical folk cultural symbols of ethnic minorities in Guangxi, such as traditional clothing and patterns, were analyzed from four dimensions of inheritance, dissemination, design, and innovation. Next, a machine learning algorithm based on diffusion models and artificial neural networks was used to generate IP images and creative derivatives featuring ethnic characteristics in Guangxi. Applying generative artificial intelligence to the design process revitalizes the expression forms of traditional ethnic culture and establishes innovative pathways for the integration of AI technology with Guangxi's ethnic minority IP images and derivatives. This contributes to the acquisition of discourse power in the digital art of regional ethnic culture. |
| Key words: generative artificial intelligence Guangxi ethnic minorities cultural genes IP image design |
