| 鄢汉臣,翁春萌,曾可心.基于工业文化基因转译的“武汉礼物”设计研究[J].包装工程,2024,(24):344-357. |
| 基于工业文化基因转译的“武汉礼物”设计研究 |
| Design of "Wuhan Gifts" Based on Translation of Industrial Culture Genes |
| 投稿时间：2024-07-03 |
| DOI：10.19554/j.cnki.1001-3563.2024.24.035 |
| 中文关键词: 工业文化基因 因子分析法 武汉礼物 设计转译 |
| 英文关键词: industrial culture gene factor analysis method Wuhan gifts design translation |
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| 中文摘要: |
| 目的 针对武汉城市文化表达体系中工业文化不足的问题，探讨以“武汉礼物”为载体的工业文化基因转译路径与设计方法，探寻工业文化进入日常语境的设计可行性。方法 通过定性研究与定量研究相结合的方式展开，资料收集与数据爬取完成工业文化基因筛选、感性词库建立，随后运用语义差分法创建5级李克特量表，采用问卷调研与因子分析法明确用户偏好基因，并基于情感层次理论提出设计策略。结果 分析结果表明武汉长江大桥是武汉工业文化的典型代表且认知度较高的工业文化基因之一;围绕此结果、根据“状物—造景—共情”的设计方法展开设计实践，完成了“茶缸缸”包装设计。结论 基于工业文化基因转译的“武汉礼物”设计通过挖掘用户认知偏好、满足情感需求，能有效指导武汉工业文化的设计转译，具有良好的适用性和应用价值，有助于进一步完善武汉城市文化的表达体系。 |
| 英文摘要: |
| The work aims to address the problem of insufficient industrial culture in Wuhan's urban cultural expression system, explore the path and design method of industrial culture gene translation using "Wuhan Gifts" as a carrier, and explore the feasibility of designing industrial culture into daily contexts. First, a combination of qualitative and quantitative research was carried out to collect information and data to complete the screening of industrial culture genes and the establishment of a thesaurus of sensory vocabulary. Then, a 5-level Likert scale was created by the semantic differential method, and questionnaire research and factor analysis were carried out to clarify users' preference genes. Finally, a design strategy was put forward based on the theory of emotional hierarchy. The analysis results showed that Wuhan Yangtze River Bridge was a typical representative of Wuhan's industrial culture and one of the genes of industrial culture with a high degree of cognition. Centering on this result, a design strategy was developed based on the design methodology of "shape - landscape - empathy". Based on this result, the packaging design of "Tea Tank" was completed. In conclusion, the design of "Wuhan Gifts" based on the translation of industrial culture genes can effectively guide the translation of Wuhan's industrial culture by exploring users' cognitive preferences and satisfying their emotional needs, which is of good applicability and application value, and can help to further improve Wuhan's urban culture expression system. |
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